Little spoiler
About
I was part of the team at "Agentify" from its inception. When I joined
at the very beginning of its establishment, the company lacked cohesive branding attributes. Recognising this gap, my colleagues
and I collectively decided to develop a comprehensive style guide
and overhaul the branding strategy. At that time, the company only had
a logo that failed to accurately represent our identity.
at the very beginning of its establishment, the company lacked cohesive branding attributes. Recognising this gap, my colleagues
and I collectively decided to develop a comprehensive style guide
and overhaul the branding strategy. At that time, the company only had
a logo that failed to accurately represent our identity.
My role
Web Designer,
Branding Adjuster
Branding Adjuster
Timeline
August - September 2023
What we had
The central idea revolved around the utilisation of the "a" letter, which is the initial letter of our company's name. This is quite obvious decision, however, may seem rather simplistic and one-dimensional. The colour palette leaned towards a predominantly pinkish, feminine scheme, complemented by illustrations sourced from freely available resources.
Here are some questions that we asked ourself
1
Why does it look like flipped 10?
2
Do we want to be number 2? (10 binary)
3
Why are we so feminine?
4
Why does “a” leg look so weird?
What we created
Our aspiration is to establish ourselves as a premier design
and developing studio, seamlessly integrating flawless code with our innovative designs. In binary terms, our goal is to embody '01' – what is symbolized in elements.
and developing studio, seamlessly integrating flawless code with our innovative designs. In binary terms, our goal is to embody '01' – what is symbolized in elements.
Logo meaning
+
=
RGB: (100, 38, 235)
HEX: #6426EB
HEX: #6426EB
RGB: 255, 255, 255
HEX: #FFFFFF
HEX: #FFFFFF
RGB: 100, 38, 235 - 108, 146, 255
HEX: #6426EB - #B492FF
HEX: #6426EB - #B492FF
RGB: 30, 30,30
HEX: #1E1E1E
HEX: #1E1E1E
Agent Plum
Agent White
Agent Gradient
Agent Black
Primary font
Secondary font
Shapes and patters
Drawing inspiration from the shape of our emblem, several standard and abstract geometric shapes can be utilised in the graphics.
These shapes can be used as inspiration for creating new elements.
These shapes can be used as inspiration for creating new elements.
Presentation template
To streamline the tasks for our colleagues, we developed a comprehensive presentation template – a collection of slides designed for various purposes. Each slide consistently showcased our company's updated style, providing a tool for each colleague to create a multitude of presentations. A selection of these slides is presented here for reference.
Brochure template
In our commitment to comprehensive design, we applied the same principle to various mediums, including printed materials conforming to the A4 format. The brochures showcased below, featuring the same design ethos, accompanied our team during client meetings.
Social media
LinkedIn
Facebook
Instagram
Additionally, we developed templates for posts and banners tailored
to various social media networks, ensuring they align seamlessly
with the specific image dimensions required by each platform.
to various social media networks, ensuring they align seamlessly
with the specific image dimensions required by each platform.
